Dotcomology - The science of making money online

This is the ultimate online e-book!  It is a 325-page manual written by Stone Evans a very successful home business owner.  In his book he explains in great detail exactly what you need to do to make money online.  Some of what he is explaining includes:

     Ø      What to sell online

Ø      The products that promote themselves

Ø      The most successful ways of promoting your products

Ø      Where to promote your products

Ø     Plus it gives you access 30 free tools and software programs you can use to help you promote your products.

Here is the actual table of contents for this book.

DOTCOMOLOGY

BY: STONE EVANS, THE HOME BIZ GUY

INTRODUCTION ................................................................. 9

EMPTY YOUR CUP! ................................................................ 13

DON’T LISTEN TO THE “SO-CALLED” EXPERTS…............................... 14

DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR?................. 16

THE INTERNET — YOUR BUSINESS TOOL...................................... 17

THE RIGHT PRODUCT SELLS ITSELF............................................ 18

THE ETERNAL, CHANGING BUSINESS PLAN ................................... 20

1. GETTING STARTED....................................................... 23

1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND

INTERACTIVE ............................................................................ 23

1.2 NAVIGATION................................................................. 26

1.3 DEFINING A USABLE SITE.................................................. 31

1.3.1 Good Content is Critical ......................................... 31

1.3.2 Ease of Access to Information................................. 32

1.3.3 Quick Access to Information ................................... 32

1.3.4 Cleanly Designed Pages ......................................... 33

1.3.5 Download Status .................................................. 33

1.3.6 Usability Problems ................................................ 34

1.4 BUILDING INTERACTIVITY AND PERSONALIZATION ...................... 35

1.5 GRAPHICS.................................................................... 37

1.6 WEB COPY ................................................................... 37

1.7 CHOOSING A DOMAIN NAME............................................... 41

1.7.1 Using Expired Domains to Skyrocket Your Traffic ....... 44

1.8 THE HOST ................................................................... 45

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1.9 TESTING AND PERFORMANCE .............................................. 47

1.9.1 Monitoring and Tracking ........................................ 49

1.9.2 Tracking Your Sales............................................... 54

1.10 BUILDING CREDIBILITY AND MAINTAINING IT.......................... 55

2. INTERNET BUSINESS IDEAS ........................................ 58

2.1 LEVERAGE THE ADVANTAGES OF THE NET ................................ 58

2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? ................... 59

2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE?................... 61

2.4 IMPORTANCE OF BACK-END SELLING ..................................... 63

2.5 CROSS-SELLING ............................................................ 65

3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH

ENGINES ................................................................................ 67

3.1 HOW SEARCH ENGINES WORK ............................................ 69

3.2 TOP SEARCH ENGINES ..................................................... 72

3.3 SEARCH ENGINE PAGE-RANKING ALGORITHMS.......................... 76

3.4 KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH

ENGINES................................................................................. 82

3.5 WEB COPY FOR SEO ....................................................... 86

3.6 SUBMITTING TO SEARCH ENGINES........................................ 87

3.7 SEARCH DIRECTORIES – THE BENEFITS OF BROWSING ................ 88

3.7.1 Submitting to Search Directories............................. 89

3.8 PAY-PER-CLICK — BUYING STATUS...................................... 89

3.8.1 Show Me the Money! ............................................. 91

3.8.2 Submitting to Pay-Per-Clicks .................................. 92

3.8.3 Google AdWords ................................................... 93

3.9 LINK POPULARITY AND LINK ANALYSIS ................................... 95

3.9.1 Reciprocal Links and Partner Sites ........................... 97

3.9.2 Picking Your Partner .............................................. 98

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3.9.3 Inward Link Analysis ........................................... 100

3.10 OPTIMIZING YOUR WEBSITE ........................................... 101

3.11 MONITORING YOUR PROGRESS ........................................ 103

3.12 THREE WORDS ABOUT SPAM .......................................... 105

4. BUYING ADVERTISING AND KEEPING CUSTOMERS!.. 107

4.1 BANNERS................................................................... 107

4.1.1 Banner Glossary ................................................. 108

4.1.2 Banner Economics............................................... 110

4.2 TEXT LINKS................................................................ 112

4.3 CLASSIFIED ADS .......................................................... 114

4.4 CULTIVATING NEW CUSTOMERS......................................... 115

4.5 CREATING EFFECTIVE ADS ............................................... 117

4.6 ADVANCED AD TRACKING................................................ 120

5. GETTING RICH FROM AFFILIATE PROGRAMS ............. 126

5.1 JOINING AN AFFILIATE PROGRAM ....................................... 127

5.2 LAUNCHING YOUR OWN AFFILIATE PROGRAM ......................... 130

5.3 COOKING OFF THE SPAM................................................. 132

5.4 MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS ............. 133

5.5 EVALUATING YOUR WEBSITE’S PERFORMANCE ........................ 138

5.6 HOW TO ATTRACT AFFILIATES........................................... 140

5.6.1 Classifying Affiliates for Better Management ........... 141

5.6.2 A Few Avoidable Errors ........................................ 146

5.7 LINKSHARE – AFFILIATE NETWORK THAT WORKS..................... 149

5.8 THE LEADING DIGITAL PRODUCTS AFFILIATE MANAGEMENT SYSTEM –

CLICKBANK............................................................................ 150

6. EXPLODING YOUR PROFITS THROUGH EMAIL

MARKETING.......................................................................... 152

6.1 COLLECTING OPT-IN EMAIL ADDRESSES............................... 152

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6.2 DOUBLE OPT-IN........................................................... 154

6.3 INTELLIGENT TARGETING THROUGH TAILOR MADE RESEARCH....... 156

6.4 RENTING OR BUYING LISTS.............................................. 158

6.5 CREATING UNBLOCKABLE DHTML POP-UPS .......................... 161

6.6 EMAIL MARKETING TACTICS ............................................. 164

6.6.1 Writing Headlines That Grab Your Customers and Sell

Your Goods!...................................................................... 165

6.6.2 Tips for Building Your Email Lists........................... 172

6.6.3 Email Content – Text vs. HTML ............................. 176

6.7 MANAGING EMAIL CAMPAIGNS........................................... 178

6.7.1 Personalization in Email Marketing......................... 178

6.7.2 Creative Segmentation ........................................ 181

6.7.3 How Often And When to Mail?............................... 182

6.7.4 Refrain from Spamming....................................... 185

6.8 ANALYSIS OF EMAIL CAMPAIGNS ........................................ 187

6.8.1 Tracking Performance - Measuring Useful Metrics .... 187

6.8.2 Enhancing Email Response ................................... 191

6.8.3 Should the message trick the reader or be honest?.. 194

6.9 AUTORESPONDERS ........................................................ 195

6.10 CALL TO ACTION — CLOSING THE DEAL.............................. 200

6.11 SAMPLE MARKETING EMAIL ............................................ 204

7. CREATING NEWSLETTERS THAT SELL AS WELL AS

INFORM................................................................................ 208

7.1 ADVANTAGES OF NEWSLETTERS AS A MARKETING TOOL ............. 210

7.2 CREATING AN EFFECTIVE NEWSLETTER ................................. 212

7.3 STEPS FOR A SUCCESSFUL NEWSLETTER CAMPAIGN .................. 218

7.4 GETTING SUBSCRIBERS FOR YOUR NEWSLETTER...................... 221

7.5 ADVERTISING IN NEWSLETTERS ......................................... 224

7.6 PROMOTING AFFILIATE PROGRAMS THROUGH NEWSLETTERS ........ 225

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7.7 BLOGS...................................................................... 227

7.8 PLANNING YOUR CONTENT............................................... 232

7.9 EZINE JOINT VENTURES .................................................. 233

7.10 MANAGING YOUR LIST.................................................. 234

8. JOINT VENTURES — PARTNERING FOR SUCCESS ....... 236

8.1 CHOOSE YOUR PARTNERS................................................ 236

8.2 JOINT SUBSCRIPTIONS ................................................... 238

8.3 EXIT POP-UPS ............................................................. 239

8.4 PLUG YOUR PALS.......................................................... 239

8.5 STRENGTHENING YOUR JOINT VENTURES .............................. 240

8.6 TRACK YOUR JOINT VENTURES .......................................... 241

8.7 KEEPING YOUR CUSTOMERS ............................................. 242

9. SELLING INFORMATION PRODUCTS ONLINE ............ 245

9.1 FINDING A WRITER ....................................................... 246

9.2 WHAT CAN YOU WRITE ABOUT? ........................................ 248

9.2.1 Pleasure Books ................................................... 248

9.2.2 Inspirational Books ............................................. 248

9.2.3 Study Books....................................................... 248

9.2.4 How-To Books .................................................... 249

9.2.5 Choosing the Right Topic ..................................... 251

10. CREATING A HOT SOFTWARE PRODUCT WITH NO

PROGRAMMING EXPERIENCE ............................................... 257

10.1 BUILDING AN OUTLINE ................................................. 258

10.1.1 Feature List ...................................................... 258

10.1.2 User Stories ..................................................... 259

10.1.3 Data Directory .................................................. 260

10.2 STUDY COMPETITION ................................................... 260

10.3 DETERMINE PRICING.................................................... 261

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10.4 CHOOSING A PROGRAMMER ............................................ 263

10.5 DEVELOPING FUNCTIONALITY .......................................... 266

10.6 CREATING A WORK AGREEMENT....................................... 267

10.7 PACKAGING YOUR PRODUCT ........................................... 269

10.8 CUSTOMER SERVICE AND SUPPORT ................................... 270

11. PRESS RELEASES ..................................................... 274

11.1 WRITING AN EFFECTIVE PRESS RELEASE OR NEWS ARTICLE......... 275

11.2 PRESS RELEASE DISTRIBUTION........................................ 280

11.3 WHEN SHOULD YOU DISTRIBUTE PRESS RELEASES? ................. 282

12. VIRAL MARKETING .................................................. 284

12.1 VIRAL MARKETING THROUGH EBOOKS................................ 285

12.2 VIRAL MARKETING THROUGH EMAILS ................................. 292

12.3 VIRAL MARKETING WITH AFFILIATE PROGRAMS...................... 296

12.4 VIRAL MARKETING ON THE WEB....................................... 300

12.5 WORD-OF-MOUTH VIRAL MARKETING ................................ 302

12.6 MEASURING VIRAL EFFECT AND PERFORMANCE...................... 303

13. MANAGING YOUR LIFE WHEN YOU WORK FROM HOME

............................................................................................. 305

13.1 BALANCING YOUR BUSINESS AND FAMILY ............................ 307

13.2 KNOW HOW TO SAY “NO” ............................................. 307

13.3 TAKE A DAY OFF FROM WORK AT LEAST ONCE A MONTH........... 308

13.4 LEARN HOW TO COMPROMISE ......................................... 308

13.5 MAINTAINING A POSITIVE ATTITUDE IS GOOD FOR BUSINESS .... 309

CONCLUSION: ALL YOU NEED TO SKYROCKET YOUR WEB

PROFITS............................................................................... 312

SOME WARNINGS .............................................................. 314

A PERSONAL INVITATION FROM STONE EVANS ............................. 317

30+ FREE TOOLS AND SOFTWARE PROGRAMS TO HELP YOU SUCCEED . 320

I’m only selling this valuable book for $12 because I believe everyone who wants to be successful online need to read this book.  Before spending another dime trying to become successful online I urge you to buy and read this book thoroughly.

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